drawing creativity

What They Don't Tell You About Storytelling

Storytelling is a deemed an “irresistible” and powerful tool for strategic thinking and marketing in business these days.

Good stories need to keep our attention -- which is a rarity in a time of sensory overload and instant gratification – by creating some sort of tension that ensnares the emotions and intrigues the audience. Good marketing uses the power of story to go beyond what a company does or makes to share a deeper understanding of the companies’ Why.

But just because we’re telling a story, does that mean the strategy is working?

Over the past year, I’ve been drawn to the concept of storylistening, which embodies what graphic recording is all about.

Taking a moment to reflect, “storytelling” assumes that if we speak a story, people will listen to it. But people are busy, they’re not going to listen to you unless they have a reason.

During strategic planning or visioning, successful processes allow space for leaders to listen to the past, connect it with the present, and create space for people to see the future. Using graphic recording supports the group to tell a story that helps everyone see the Vision, to own it, live it and make it happen.

A good storyteller tells a tale with the audience, reacting and shifting the story as needed. Listening, visually capturing, synthesizing and adjusting with the group is one of my favorite parts of graphic facilitation. Sometimes it looks messy, but if it helps the group tell and listen to their collaborative story, then we’ve done good work together.

How can you give people a reason to listen to your story?


Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Want to get everyone at your company telling the same story? Already have a story, but want to spice it up and share it with the world?

Where in the World is ConverSketch?

The American Society of Safety Engineers

I just want to say you are awesome and you take our brand to the next level! We love you!!        - Alex Scovil, Gates Corporation

I just want to say you are awesome and you take our brand to the next level! We love you!!        - Alex Scovil, Gates Corporation

Fort Laramie Illustrated Video

The first Drawing Connections to Climate Change video is now out! Find out how a National Historic Monument in Wyoming is feeling the impact of a changing climate, and share your ideas to create a different future! CLICK ON THE IMAGE TO WATCH THE VIDEO.

Introducing the Drawing Business Buzzwords Series - Creativity

Hello and welcome to this week's ConverSKETCH!

This week I'm stoked to introduce the Drawing Business Buzzwords series!

A lot of events I graphic record revolve around discussions focused on intangible concepts that are integral to capture and for participants to understand, but are difficult to draw without some thought. 

I figured if I have trouble creating visuals for these concepts on the spot and this is my job, maybe some of you doodlers out there could use a hand as well!

So the next few ConverSKETCHes we'll take a look at how I like to make the intangible a little easier for teams and individuals to relate to.

Now, here’s this week's drawing tip:

Want to feel more creative? DON'T WORRY WHAT YOUR DRAWING LOOKS LIKE! I mean, yes, do TRY, but do not limit yourself or miss an opportunity to clarify an idea by using a simple doodle or drawing. 

Some words of inspiration to kick start that drawing of yours!

"The worst enemy to creativity is self-doubt." 
- Sylvia Plat

"To live a creative life, we must lose fear of being wrong."
- Joseph Chilton Pearce
Ready to give it a go?


Now I want to hear from you!

There are a million and one ways to approach drawing things like Creativity. What's yours?

Come on over to the blog and upload your drawing in the comments section to share your unique style and inspire the community!

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Thanks for reading! Keep drawing and making your unique, positive imprint on the world!

Cheers, Karina