Storytelling is a deemed an “irresistible” and powerful tool for strategic thinking and marketing in business these days.
Good stories need to keep our attention -- which is a rarity in a time of sensory overload and instant gratification – by creating some sort of tension that ensnares the emotions and intrigues the audience. Good marketing uses the power of story to go beyond what a company does or makes to share a deeper understanding of the companies’ Why.
But just because we’re telling a story, does that mean the strategy is working?
Over the past year, I’ve been drawn to the concept of storylistening, which embodies what graphic recording is all about.
Taking a moment to reflect, “storytelling” assumes that if we speak a story, people will listen to it. But people are busy, they’re not going to listen to you unless they have a reason.
During strategic planning or visioning, successful processes allow space for leaders to listen to the past, connect it with the present, and create space for people to see the future. Using graphic recording supports the group to tell a story that helps everyone see the Vision, to own it, live it and make it happen.
A good storyteller tells a tale with the audience, reacting and shifting the story as needed. Listening, visually capturing, synthesizing and adjusting with the group is one of my favorite parts of graphic facilitation. Sometimes it looks messy, but if it helps the group tell and listen to their collaborative story, then we’ve done good work together.
How can you give people a reason to listen to your story?
Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.
Want to get everyone at your company telling the same story? Already have a story, but want to spice it up and share it with the world?
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