What They Don't Tell You About Storytelling

Storytelling is a deemed an “irresistible” and powerful tool for strategic thinking and marketing in business these days.

Good stories need to keep our attention -- which is a rarity in a time of sensory overload and instant gratification – by creating some sort of tension that ensnares the emotions and intrigues the audience. Good marketing uses the power of story to go beyond what a company does or makes to share a deeper understanding of the companies’ Why.

But just because we’re telling a story, does that mean the strategy is working?

Over the past year, I’ve been drawn to the concept of storylistening, which embodies what graphic recording is all about.

Taking a moment to reflect, “storytelling” assumes that if we speak a story, people will listen to it. But people are busy, they’re not going to listen to you unless they have a reason.

During strategic planning or visioning, successful processes allow space for leaders to listen to the past, connect it with the present, and create space for people to see the future. Using graphic recording supports the group to tell a story that helps everyone see the Vision, to own it, live it and make it happen.

A good storyteller tells a tale with the audience, reacting and shifting the story as needed. Listening, visually capturing, synthesizing and adjusting with the group is one of my favorite parts of graphic facilitation. Sometimes it looks messy, but if it helps the group tell and listen to their collaborative story, then we’ve done good work together.

How can you give people a reason to listen to your story?


Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Want to get everyone at your company telling the same story? Already have a story, but want to spice it up and share it with the world?

Where in the World is ConverSketch?

The American Society of Safety Engineers

I just want to say you are awesome and you take our brand to the next level! We love you!!        - Alex Scovil, Gates Corporation

I just want to say you are awesome and you take our brand to the next level! We love you!!        - Alex Scovil, Gates Corporation

Fort Laramie Illustrated Video

The first Drawing Connections to Climate Change video is now out! Find out how a National Historic Monument in Wyoming is feeling the impact of a changing climate, and share your ideas to create a different future! CLICK ON THE IMAGE TO WATCH THE VIDEO.

What Can Jack-O-Lanterns Teach Us About Business?

Happy Wednesday!

Carved pumpkins are emerging and I've appreciated several characteristics they share with a genuine and successful business and life. 

Each jack-o-lantern is unique, unapologetic about imperfections (really, they totally own them) and they proudly shine their unique lights out for the world. If it's blowing rain sideways or still and quiet night, jack-o-lanterns shine on. 

My most meaningful days, whether they are focused on running my business as a graphic facilitator or living life, are when I'm tuned into what makes me unique and I share that with those around me. So today I encourage you to be generous with your Light, shine it brightly and joyously, even if the wind picks up or snow starts to fall. Because you're the only one who can shine your Light the way you do. 

Here’s this week's drawing tip:

Love the imperfections. If you're drawing and a line isn't as straight or round as you'd like, embrace it anyway. See how that "imperfection" actually makes your drawing even more interesting or calls attention to your unique style. Be like that Jack-O-Lantern and just "glow" with the flow!

As a graphic recorder sometimes things go, shall I say, different than I had hoped or expected, so I try to look at it from a new perspective and make it part of that unique graphic facilitation!
(Hint: click on the image below to see the larger version)

Comment and upload your Sketch below to share your unique style and inspire someone else!  And of course, any questions, epiphanies, and requests for future ConverSKETCHes!

If you liked this tip, please sign up for my emails and if you'd like,  share this with friends who have a unique, bright Light to shine out to the world!

Thanks for reading and doodling this week. Keep drawing, and shining your authentic Light out to the world!

Cheers, Karina

Having trouble finding a match to ignite your individual or business's unique Light? Get in touch with me to set up a one-on-one or small group visual mapping session to see how to illuminate your uniqueness to make an impact!

Where In The World Is ConverSketch?

The Fort Collins Museum of Discovery is a gem in our town, and I'm stoked to have filmed a new explainer video for their Annual Report this year! Here's a teaser -- look for the finished short in early November!