communication

Here's What A Successful Illustrated Video Partnership Looks Like

Since the birth of the RSA videos for TED talks, illustrated videos have become ever-more popular to explain everything from complex science topics to why the viewer should hire a particular business.

Videos range in detail, quality, style and effectiveness. They’re a solid investment, which is why I’ve outlined some keys to making sure you make the most of your illustrated video partner. You can also read about how to get the most out of working with a graphic recorder here, and what the video making process looks like here.

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Know Your Purpose. This is the most important key to a successful video. If you don’t know exactly what you’re asking viewers to do as a result to seeing your video, make that a priority before moving forward. A call to action might be asking them to contact you or your organization, maybe it’s to educate them and encourage them to find out more about a subject, or to enroll in your program. Maybe it’s to consider adopting a new or different behavior. Whatever it is, make sure that is clear to everyone involved and that whenever you need to make decisions, you come back to this purpose.

Know Your Audience. Second only to knowing your purpose, knowing WHO it is you want to see this information is paramount. It’s SO tempting to say “My audience is everyone!” or “The ‘general public’”. However, it’s been proven time and again that if you’re talking to everyone, you’re connecting with no-one. In other words, when you have a specific group in mind, and you tailor your message to what matters most to them, the likelihood of getting them to respond to your Call to Action increases significantly. It’s really flipping hard. You to think about things from THEIR perspective, not what you think they want. Why should they care? What matters most to them? I work with you to understand this, and craft a story around it to resonate with your audience and make them want to know more.

Be Clear About Expectations. This include details like time frame, number of drafts and revisions agreed to, who needs to be involved in revisions, video length (for the love of all that is focused, get it to 2 minutes or less), what services you’re seeking and what your team will provide. For example, in my contracts I include 2 rounds of revisions to the storyboard, and one round of tweaks to the rough cut once I’ve filmed. I can be involved throughout the entire process and deliver a full-fledged final video, or do the storyboarding, illustration and filming, then hand off the files to your team to finish up.

Understand All the Moving Parts. Just as it’s important to make sure you’re clear on the video process, realizing all the different ingredients can help you know what you can provide and what you need in the package provided by your video making partner. Aside from the script, the storyboard and then final illustrations, the background music and voice over narration have a profound impact on the tone and energy your video has. Taking the time to engage with the right voice talent and select an appropriate music track contributes to your video’s success.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

I see that sparkle in your eye…the one that means you’ve got a story to tell. Go ahead, click that button down there…

Where in the World ISN’T ConverSketch? (it’s been a busy week)

Filming & Editing One of Those Sweet Videos You Just Read About!

The Western US has been dealing with juuuust a couple of little  wildfires  this season. I’ve been working with a team of scientists and practitioners at the Rocky Mountain Research Station to develop a video series about helping communities become more adapted to wildfire. Video number two got filmed this week!

The Western US has been dealing with juuuust a couple of little wildfires this season. I’ve been working with a team of scientists and practitioners at the Rocky Mountain Research Station to develop a video series about helping communities become more adapted to wildfire. Video number two got filmed this week!

Graphic Facilitation in Maryland with the Board of Melwood

Melwood is a non-profit organization that trains and supports people with differing abilities to do work in landscaping, horticultural, and custodial work, as well as providing therapy and other services. We spent two days on the Chesapeake Bay being inspired by speakers and discussing the future and priorities for Melwood in the next five years.

Melwood is a non-profit organization that trains and supports people with differing abilities to do work in landscaping, horticultural, and custodial work, as well as providing therapy and other services. We spent two days on the Chesapeake Bay being inspired by speakers and discussing the future and priorities for Melwood in the next five years.

A Little Giving Back in Berthoud …

Although I'm particular about the ways I give back, infusing visual thinking and note-taking in schools is something I support. So,  last week I spent a day in the Library at Berthoud High School sharing the basics of visual note-taking with students of all ages. As you can imagine, by the end, I felt exhausted, and also energized by their enthusiasm and laughter seeing that doodling can be useful. Big shout out to Carin Barrett for making it happen!

Although I'm particular about the ways I give back, infusing visual thinking and note-taking in schools is something I support. So,  last week I spent a day in the Library at Berthoud High School sharing the basics of visual note-taking with students of all ages. As you can imagine, by the end, I felt exhausted, and also energized by their enthusiasm and laughter seeing that doodling can be useful. Big shout out to Carin Barrett for making it happen!

…And a Little More Giving Back for Public Lands

Here’s a digital video I created as a donation to the Outdoor Alliance, an organization that does work I deeply care about: protecting our public lands from being privatized. As an American citizen, all public lands are YOURS, you have a right to enjoy them! Here’s a quick video explaining public lands and actions you can take to support them.

Systems Thinking with the One Health Fellows

I’ve loved being a partner to the One Health Institute at CSU, and on Saturday the first cohort of Fellows gathered to begin their five year journey together. I am looking forward to seeing how their trans-disciplinary work moves One Health forward.

I’ve loved being a partner to the One Health Institute at CSU, and on Saturday the first cohort of Fellows gathered to begin their five year journey together. I am looking forward to seeing how their trans-disciplinary work moves One Health forward.

The Benefits of Disagreement: How to Leverage it to Make Your Team a Communication Powerhouse.

In my last newsletter, I focused on the idea of creating a culture of open communication to foster a team that’s antifragile. This week I’d like to build on that and give you another tool to use to improve communication in your organization/team/family/etc. (If you’re asking yourself what the heck “antifragile” means, you can find the post here).

We all have different communication styles, and I’m a person who, most of the time, naturally does not particularly enjoy disagreements or arguments. Yet as a graphic facilitator, I often intentionally develop processes for my clients that make space for ideas to clash.

No, I don’t just get all the right people in the room, then open with some inflammatory question that sets everyone on edge and then let the group have at it. Recipe for disaster.

Instead, I frame disagreement as a way to avoid a pitfall that organizations across sectors find themselves in: If nobody is disagreeing, we all must be on the same page, right?

NOT NECESSARILY!

Okay, maybe you’ve done heaps of work, you actually ARE all agreeing on the same level, and you’re ready to crush it. But many times leaders find themselves with team members who are frustrated because they feel like they can’t safely share ideas that are different or at odds with others.

One way to start helping folks feel better about disagreeing is to start with one of my favorite ground rules from the Center for Public Deliberation at Colorado State University:

It’s okay to disagree, but do so with curiosity, not hostility.

Asking people to be curious when they’re disagreeing can be a powerful mental shift because it allows them to question in a constructive way, and also to accept different perspectives without getting defensive. Because we all know that no matter how carefully we plan, how great an idea might be in the meeting room, something unexpected will happen.

We also know that it takes courage to let yourself be vulnerable by suggesting half-formed ideas that you think could spark something great from your team. Allowing and encouraging your peeps to look beyond the obvious solutions by disagreeing curiously can help you avoid costly mistakes up front and build better concepts in the long run.

If a meeting, event, or the culture you nurture in your team is built on the idea that it’s good to disagree curiously, that allows people the space and encouragement to question, share, scrap & start over. It builds open, respectful communication, which builds trust. Which leads to great teams doing amazing things together. Boom.

Click on the image below to see the larger version.

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Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

 
Cheers, Karina


Need someone to create a space for curious disagreement for your next event? Click to get in touch about your next meeting or event that could use a touch of graphic facilitation magic.

Where in the World is ConverSketch?

The City and County of Salt Lake, Utah have been working for over a year to better understand and respond to the needs of homeless individuals. Through outreach and collaborative governance, new resource centers will be available to help people move beyond homelessness. Here's a Strategic Illustration of their process and ideas moving forward.

The City and County of Salt Lake, Utah have been working for over a year to better understand and respond to the needs of homeless individuals. Through outreach and collaborative governance, new resource centers will be available to help people move beyond homelessness. Here's a Strategic Illustration of their process and ideas moving forward.