one health

Here's What A Successful Illustrated Video Partnership Looks Like

Since the birth of the RSA videos for TED talks, illustrated videos have become ever-more popular to explain everything from complex science topics to why the viewer should hire a particular business.

Videos range in detail, quality, style and effectiveness. They’re a solid investment, which is why I’ve outlined some keys to making sure you make the most of your illustrated video partner. You can also read about how to get the most out of working with a graphic recorder here, and what the video making process looks like here.

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Know Your Purpose. This is the most important key to a successful video. If you don’t know exactly what you’re asking viewers to do as a result to seeing your video, make that a priority before moving forward. A call to action might be asking them to contact you or your organization, maybe it’s to educate them and encourage them to find out more about a subject, or to enroll in your program. Maybe it’s to consider adopting a new or different behavior. Whatever it is, make sure that is clear to everyone involved and that whenever you need to make decisions, you come back to this purpose.

Know Your Audience. Second only to knowing your purpose, knowing WHO it is you want to see this information is paramount. It’s SO tempting to say “My audience is everyone!” or “The ‘general public’”. However, it’s been proven time and again that if you’re talking to everyone, you’re connecting with no-one. In other words, when you have a specific group in mind, and you tailor your message to what matters most to them, the likelihood of getting them to respond to your Call to Action increases significantly. It’s really flipping hard. You to think about things from THEIR perspective, not what you think they want. Why should they care? What matters most to them? I work with you to understand this, and craft a story around it to resonate with your audience and make them want to know more.

Be Clear About Expectations. This include details like time frame, number of drafts and revisions agreed to, who needs to be involved in revisions, video length (for the love of all that is focused, get it to 2 minutes or less), what services you’re seeking and what your team will provide. For example, in my contracts I include 2 rounds of revisions to the storyboard, and one round of tweaks to the rough cut once I’ve filmed. I can be involved throughout the entire process and deliver a full-fledged final video, or do the storyboarding, illustration and filming, then hand off the files to your team to finish up.

Understand All the Moving Parts. Just as it’s important to make sure you’re clear on the video process, realizing all the different ingredients can help you know what you can provide and what you need in the package provided by your video making partner. Aside from the script, the storyboard and then final illustrations, the background music and voice over narration have a profound impact on the tone and energy your video has. Taking the time to engage with the right voice talent and select an appropriate music track contributes to your video’s success.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

I see that sparkle in your eye…the one that means you’ve got a story to tell. Go ahead, click that button down there…

Where in the World ISN’T ConverSketch? (it’s been a busy week)

Filming & Editing One of Those Sweet Videos You Just Read About!

The Western US has been dealing with juuuust a couple of little  wildfires  this season. I’ve been working with a team of scientists and practitioners at the Rocky Mountain Research Station to develop a video series about helping communities become more adapted to wildfire. Video number two got filmed this week!

The Western US has been dealing with juuuust a couple of little wildfires this season. I’ve been working with a team of scientists and practitioners at the Rocky Mountain Research Station to develop a video series about helping communities become more adapted to wildfire. Video number two got filmed this week!

Graphic Facilitation in Maryland with the Board of Melwood

Melwood is a non-profit organization that trains and supports people with differing abilities to do work in landscaping, horticultural, and custodial work, as well as providing therapy and other services. We spent two days on the Chesapeake Bay being inspired by speakers and discussing the future and priorities for Melwood in the next five years.

Melwood is a non-profit organization that trains and supports people with differing abilities to do work in landscaping, horticultural, and custodial work, as well as providing therapy and other services. We spent two days on the Chesapeake Bay being inspired by speakers and discussing the future and priorities for Melwood in the next five years.

A Little Giving Back in Berthoud …

Although I'm particular about the ways I give back, infusing visual thinking and note-taking in schools is something I support. So,  last week I spent a day in the Library at Berthoud High School sharing the basics of visual note-taking with students of all ages. As you can imagine, by the end, I felt exhausted, and also energized by their enthusiasm and laughter seeing that doodling can be useful. Big shout out to Carin Barrett for making it happen!

Although I'm particular about the ways I give back, infusing visual thinking and note-taking in schools is something I support. So,  last week I spent a day in the Library at Berthoud High School sharing the basics of visual note-taking with students of all ages. As you can imagine, by the end, I felt exhausted, and also energized by their enthusiasm and laughter seeing that doodling can be useful. Big shout out to Carin Barrett for making it happen!

…And a Little More Giving Back for Public Lands

Here’s a digital video I created as a donation to the Outdoor Alliance, an organization that does work I deeply care about: protecting our public lands from being privatized. As an American citizen, all public lands are YOURS, you have a right to enjoy them! Here’s a quick video explaining public lands and actions you can take to support them.

Systems Thinking with the One Health Fellows

I’ve loved being a partner to the One Health Institute at CSU, and on Saturday the first cohort of Fellows gathered to begin their five year journey together. I am looking forward to seeing how their trans-disciplinary work moves One Health forward.

I’ve loved being a partner to the One Health Institute at CSU, and on Saturday the first cohort of Fellows gathered to begin their five year journey together. I am looking forward to seeing how their trans-disciplinary work moves One Health forward.

When Can Being Intoxicated Be A Good Thing?

ConverSketch is intoxicated this week. No, last night wasn’t crazy, and , despite working from home, I haven’t started drinking early in the day (that's a joke, people!). I’m talking about a different kind of intoxication, and one that is a lot more productive.

This little post for you is inspired by the following piece by Hugh McLeod of GapingVoid Art.

As Hugh so eloquently puts it: You can be intoxicated by a lot of things. We like possibility.

This concept is nothing new, it’s the foundation of so many successful businesses. But somehow, this unorthodox way of stating a concept that these days often feels brittle and overused keeps me coming back to it. Thinking of possibility as intoxicating, as full of energy, new ideas and connections instead of overwhelming, unclear or unknown. And if you tend to get anxious and overwhelmed, you might enjoy this post on how drawing can help you move through overwhelm.

It's a craft to learn to tap into what you feel the moment you realize there’s a lot more to something than you originally thought. Which electrifies you. Suddenly hours have gone by, and there’s still more energy bubbling up from inside you.

There's a few things that have me intoxicated this week...
- Putting together and beta testing a new offering from ConverSketch to utilize my strengths connecting with and encouraging individuals to cultivate Aha Moments with folks one-on-one.
- Delivering prints of my watercolor paintings to the Fort Collins Museum of Discovery and Wolverine Farm Publick House to sell. (Note: The positive feedback I’ve gotten from you all with my painting really blows my mind. Thank you for giving me a resounding high five to continue pursuing and refining my fine art skills!)
- Seeing little vegetable sprouts emerging from tiny little seeds (how miraculous is that!?)

Click on the image below to see the larger version.

What possibilities are intoxicating you right now? Take a moment over a glass of wine or beer and doodle out some possibilities that are as enticing as a nice cool beverage on a warm summer evening.

What might be keeping you from taking a nice, big swig from that cup o’ possibility? What steps can you take THIS WEEK to move toward making it a reality?

Comment below so others can benefit from your wisdom. 

If you liked this tip, please sign up for my emails and if you'd like, I'd be so grateful if you shared it with your friends!

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

 
Cheers, Karina




What possibilities are you exploring with your organization or individually? Click that button to chat with me about how I can help you make it more effective, productive and fun with graphic recording.
 

Where in the World is ConverSketch?

Here's a snapshot from a graphic recording at a workshop with CSU's One Health Institute as the team worked with the talented folks at New City to develop a rockin' communication strategy moving forward. People, Animals, Planet. Heck yeah. 

How to Improve Your Memory In A Single Meeting

Hey hey visual people!

Before I get into the simple beauty of drawing connections and boosting memory, I want to share a little somethin'. 

I meant to snap a photo of my 2016 Vision Board for you in the last newsletter and just spaced it. So here it is for you today! I hung it on the wall by my desk where I can see it every day.


Right. On to the memory boosting goodness!

Have you ever been taking notes in a meeting, and things are really getting good, your team is grooving and getting creative. Then someone says something that totally relates to that idea you were just talking about...who said that? I could swear I just wrote it down here...

And then it's lost. 

That insight, that connection nobody had seen or thought of and you did, just floats away because you were trying to keep your idea in mind, find what it was that it connected to in your notes, and also trying to follow the conversation that continued to move on.

Today I want to share with you some visual tools you can use to draw connections, both on your paper and as a frame of mind. 

By using the simple shapes below, you can transform your notes into idea-connecting, memory-boosting, creativity-enhancing gems that will help everyone be on the same page and remember what you talked about.

When I was in college, before I knew about graphic recording, I learned about taking notes using mind maps. You start with a central idea in the center of the page and draw a circle or rectangle around it, then write sub-topics around it, connecting them to the main idea with lines. Each sub-topic had supporting ideas, written around them, etc. At the end of an hour-long class I'd have a page full of notes in a web, with concepts connecting through lines and circles. 

I'll never forget the impact this had on my studies. One day during a test, as I read a question, I could literally see in my mind the part of the page the answer was written on. I was able to visually recall the information in the mind map, which I had never been able to do taking normal, linear notes.

Now, imagine getting even more creative and venturing beyond circles and lines. What kind of mental and emotional impact could that have on your meetings?


(Hint: click on the image below to see the larger version)

I also want to challenge you to be someone who is looking for connections, trying to see larger patterns and how ideas fit together. Think critically. Take chances -- you won't always get it right, but asking those clarifying questions will make your team's ideas all the more clear and strong.

Do you have other memory-boosting tips that have worked in your meetings? Come on over to the blog and share in the comments so others can benefit from your wisdom. 

If you liked this tip, please sign up for my emails and if you'd like, I'd be so grateful if you shared it with your friends!

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

 
Cheers, Karina










Want a professional Idea-Connector in your next meeting or event? Click below to get in touch!

Where in the World is ConverSketch?

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Tomorrow and Friday I'll be working with CSU's new One Health Institute to develop a purpose and decide where to focus as the institute takes root and grows at the University. Here's a glimpse of what the Strategic Advisory Committee discussed to prepare for the event.