watercolor video

ConverSketch is Six!

This week marks the sixth year since ConverSketch first came into the world wielding markers, chalks and insights.

Each year I enjoy putting together some of the top lessons or patterns emerging in my world (here’s the link to last year’s, and the year before that). This year I’m taking a slightly different approach, sharing insights and areas I intend to explore more in the coming months.

Three of my biggest insights this year:

  • Cultivate Intuition. Whether it’s trusting I know what’s most important to capture while graphic recording or making decisions on which direction to take my business, I know that listening to my intuition leads me to where I need to be. This is a consistent thread I find myself returning to over and over again.
  •  I’m a Thought Partner. More than only a fun diversion at a conference, I have found most joy and positive impact with my clients when I approach the work as a Thought Partner bringing deep value to their team and goals.
  • Relationship-Building for Success. This year in particular highlighted several groups who were new, forming, or had never worked together in person. Hosting an off-site or retreat with everyone in the same physical space underlined the power of face-to-face, human connection and relationship-building for successful events.

Three things I want to explore in the next year:

  • Listening Lenses. How can I tune my inner radio to the frequency that will best serve the group? What level of listening is most needed to do that? 
  • Weaving Story. How to I hone my skills to listen for and weave together a visual that will tell the core of the group’s story? How can I better engage with my video clients to ask the questions that will really help them tell the core of their story, and connect with their desired audiences?
  • Systems Scribing. This year I want to practice moving around, listening for different chunks of information, and using the entire sheet to map the system to bring forth connections to serve the group best.

I am in awe of the amazing groups I get to partner with. It is an honor to visualize their ideas, be trusted to listen and hold the energy of the room, and distill it into a visual map that will be carried forward to remind them of the work they’ve done and connections they’ve made.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Ready to make your even more meaningful and memorable with some visuals? Let's chat!

Where in the World is ConverSketch?

Denver  - Last week I had the honor of capturing and holding space for an organization going through some major changes and growing pains. Partnering with a talented and experienced facilitator, I really understood the power the visuals have to help people feel heard, let go, gain clarity about the future, and move on.

Denver - Last week I had the honor of capturing and holding space for an organization going through some major changes and growing pains. Partnering with a talented and experienced facilitator, I really understood the power the visuals have to help people feel heard, let go, gain clarity about the future, and move on.

Newest ConverSketch Illustrated Video – Cabrillo National Monument

This is the second installment of the “Drawing Change” series I’m doing in partnership with the National Park Service Climate Change Response Program. Learn about ocean acidification and how aquatic animals are adapting in a changing ocean.

In the Studio!  This week I’m filming the first of a new series of videos about wildfire risk management and how scientists are using models and aerial maps to help managers plan ahead to more effectively manage wildfires when they do happen.

In the Studio! This week I’m filming the first of a new series of videos about wildfire risk management and how scientists are using models and aerial maps to help managers plan ahead to more effectively manage wildfires when they do happen.

Here's What A Successful Illustrated Video Partnership Looks Like

Since the birth of the RSA videos for TED talks, illustrated videos have become ever-more popular to explain everything from complex science topics to why the viewer should hire a particular business.

Videos range in detail, quality, style and effectiveness. They’re a solid investment, which is why I’ve outlined some keys to making sure you make the most of your illustrated video partner. You can also read about how to get the most out of working with a graphic recorder here, and what the video making process looks like here.

ConverSKETCHes_9_How to make the Best Videos.jpg

Know Your Purpose. This is the most important key to a successful video. If you don’t know exactly what you’re asking viewers to do as a result to seeing your video, make that a priority before moving forward. A call to action might be asking them to contact you or your organization, maybe it’s to educate them and encourage them to find out more about a subject, or to enroll in your program. Maybe it’s to consider adopting a new or different behavior. Whatever it is, make sure that is clear to everyone involved and that whenever you need to make decisions, you come back to this purpose.

Know Your Audience. Second only to knowing your purpose, knowing WHO it is you want to see this information is paramount. It’s SO tempting to say “My audience is everyone!” or “The ‘general public’”. However, it’s been proven time and again that if you’re talking to everyone, you’re connecting with no-one. In other words, when you have a specific group in mind, and you tailor your message to what matters most to them, the likelihood of getting them to respond to your Call to Action increases significantly. It’s really flipping hard. You to think about things from THEIR perspective, not what you think they want. Why should they care? What matters most to them? I work with you to understand this, and craft a story around it to resonate with your audience and make them want to know more.

Be Clear About Expectations. This include details like time frame, number of drafts and revisions agreed to, who needs to be involved in revisions, video length (for the love of all that is focused, get it to 2 minutes or less), what services you’re seeking and what your team will provide. For example, in my contracts I include 2 rounds of revisions to the storyboard, and one round of tweaks to the rough cut once I’ve filmed. I can be involved throughout the entire process and deliver a full-fledged final video, or do the storyboarding, illustration and filming, then hand off the files to your team to finish up.

Understand All the Moving Parts. Just as it’s important to make sure you’re clear on the video process, realizing all the different ingredients can help you know what you can provide and what you need in the package provided by your video making partner. Aside from the script, the storyboard and then final illustrations, the background music and voice over narration have a profound impact on the tone and energy your video has. Taking the time to engage with the right voice talent and select an appropriate music track contributes to your video’s success.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

I see that sparkle in your eye…the one that means you’ve got a story to tell. Go ahead, click that button down there…

Where in the World ISN’T ConverSketch? (it’s been a busy week)

Filming & Editing One of Those Sweet Videos You Just Read About!

The Western US has been dealing with juuuust a couple of little  wildfires  this season. I’ve been working with a team of scientists and practitioners at the Rocky Mountain Research Station to develop a video series about helping communities become more adapted to wildfire. Video number two got filmed this week!

The Western US has been dealing with juuuust a couple of little wildfires this season. I’ve been working with a team of scientists and practitioners at the Rocky Mountain Research Station to develop a video series about helping communities become more adapted to wildfire. Video number two got filmed this week!

Graphic Facilitation in Maryland with the Board of Melwood

Melwood is a non-profit organization that trains and supports people with differing abilities to do work in landscaping, horticultural, and custodial work, as well as providing therapy and other services. We spent two days on the Chesapeake Bay being inspired by speakers and discussing the future and priorities for Melwood in the next five years.

Melwood is a non-profit organization that trains and supports people with differing abilities to do work in landscaping, horticultural, and custodial work, as well as providing therapy and other services. We spent two days on the Chesapeake Bay being inspired by speakers and discussing the future and priorities for Melwood in the next five years.

A Little Giving Back in Berthoud …

Although I'm particular about the ways I give back, infusing visual thinking and note-taking in schools is something I support. So,  last week I spent a day in the Library at Berthoud High School sharing the basics of visual note-taking with students of all ages. As you can imagine, by the end, I felt exhausted, and also energized by their enthusiasm and laughter seeing that doodling can be useful. Big shout out to Carin Barrett for making it happen!

Although I'm particular about the ways I give back, infusing visual thinking and note-taking in schools is something I support. So,  last week I spent a day in the Library at Berthoud High School sharing the basics of visual note-taking with students of all ages. As you can imagine, by the end, I felt exhausted, and also energized by their enthusiasm and laughter seeing that doodling can be useful. Big shout out to Carin Barrett for making it happen!

…And a Little More Giving Back for Public Lands

Here’s a digital video I created as a donation to the Outdoor Alliance, an organization that does work I deeply care about: protecting our public lands from being privatized. As an American citizen, all public lands are YOURS, you have a right to enjoy them! Here’s a quick video explaining public lands and actions you can take to support them.

Systems Thinking with the One Health Fellows

I’ve loved being a partner to the One Health Institute at CSU, and on Saturday the first cohort of Fellows gathered to begin their five year journey together. I am looking forward to seeing how their trans-disciplinary work moves One Health forward.

I’ve loved being a partner to the One Health Institute at CSU, and on Saturday the first cohort of Fellows gathered to begin their five year journey together. I am looking forward to seeing how their trans-disciplinary work moves One Health forward.

The ConverSketch Illustrated Video: Process In Images & Words

This week’s blog is going to be fairly straightforward and focused on the in’s and out’s of the video process when I work with clients. Different folks do it differently, and for me, it’s important to be clear about the process and expectations, which I’ll write more about next time.

Below you’ll find a sketch of what it looks like to go through the full video creation process with me. Each project and client is different, so we tweak things. But here’s the basic flow, with a few notes below.

ConverSketch Illustrated Video Process_Small.jpg
  • Scoping meeting/call (what’s the goal? Who’s your audience? What style? Time frame & budget?)
  • Script writing responsibility and number of revisions determined with client before project begins.
  • Storyboard revisions again, TBD with my client, but usually I stick with two rounds of revisions on storyboard sketches. Once sketches are approved here, all imagery is FINAL and cannot be changed.
  • Rough Cut revisions include changes to timing, volume, VO, music, color, movement speed, etc.
  • You get the Final Cut and we share that puppy!

At this point, you might be wondering how long it takes to create one of these. And the maddening answer I'll give you is...it depends. To give a ball-park, in an ideal world, between 4 and 8 weeks.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Now that you know what it takes…

Where in the World is ConverSketch?

This week I filmed the second video in a series about wildfire research to help communities become more adapted and resilient to wildfire. Which, is kind of a big deal in the  Western US this year …

This week I filmed the second video in a series about wildfire research to help communities become more adapted and resilient to wildfire. Which, is kind of a big deal in the Western US this year

...And I'm headed back to Utah tomorrow to spend some time visioning with Deans at the U! More to come!

Short & Sweet - Where in the World is ConverSketch

Good morning!

It's time for some experimenting here at ConverSketch. So this week I'm keeping it short and sweet with few words and mostly images of what I'm working on. 

Last week I worked to graphic record and co-facilitate a workshop with researchers and practitioners that help ensure disaster recovery work includes and is sensitive to the culture of the people affected.

I've also been working on a heap of videos this fall -- here's a snapshot of me painting some veggies for a restaurant in downtown New York City that is seeking to triple the impact of every dollar through its business model, and a screenshot of a video for the National Park Service on smart wildlife watching (click to see it!). Other videos in the works include research on bovine tuberculosis, fish consumption advisories, climate change in National Historic Parks, and fire mitigation strategies for homeowners.

Finally, I've been working with the Conservation Leadership Through Learning Master's program at Colorado State University to do a short training series on basic facilitation and graphic recording skills for conservation professionals. Here they are facilitating a World Cafe.

I need your help! Did you like this shorter email? Not so much? Please let me know so I can send you Email Goodies that spark creativity and are full of interesting little nuggets to make your day better.
 

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina