Working with the President's Office at Colorado State University is a fantastic experience. These people care deeply about the students, the university, and the community. And part of that caring is the desire to creatively communicate to students, parents and families paying for college how their hard-earned cash is used across campus.
They engaged us last year to make our first "Where Do My Tuition Dollars Go?" video, which won an award from PRSA in Denver last year. This year's video update includes real numbers, the concept of differential tuition, and features President Tony Frank outside in the lovely Oval on campus.
The newest video isn't out yet, but here is a photo of the filming area a couple of hours in from my perspective to whet your appetite. Updates soon to follow!